When it comes to finding top talent, LinkedIn is a go-to platform for many businesses. With over 610 million members worldwide, LinkedIn provides access to a vast pool of potential candidates. But what does it cost of posting jobs on LinkedIn?
In this article, we’ll break down the cost of posting jobs on LinkedIn, free job posting on LinkedIn, as well as the benefits and drawbacks of using the platform for recruiting. We’ll also provide some tips for getting the most out of your LinkedIn job postings.
So whether you’re considering using LinkedIn to find your next great hire or just want to learn more about the jobs posting on LinkedIn, read on for everything you need to know about posting jobs on LinkedIn.
The Cost of Posting Jobs on LinkedIn
The cost of posting jobs on LinkedIn can vary depending on the type of job you are posting and the location you are posting it in. For example, if you are posting a job in the United States, the cost will be $295 per job. If you are posting a job in Europe, the cost will be €249 per job. If you are posting a job in Asia-Pacific, the cost will be $399 per job.
Free Job Posting on LinkedIn
LinkedIn offers a free job posting feature that allows employers and recruiters to post job openings for free once a month. This feature is called “LinkedIn Limited Listings” and it enables users to share job opportunities with their network and reach potential candidates without incurring any cost.
To post a free job on LinkedIn, follow these steps:
- Log in to your LinkedIn account.
- Click on the “Work” icon located at the top right corner of your homepage.
- Select “Post a job” from the dropdown menu.
- Fill out the required information about the job, including the job title, location, and job description.
- In the “Budget” section, select the “Limited Listings” option, which allows you to post the job for free.
- Review your job posting and click “Post Job” to publish the job opening.
Please note that free job postings on LinkedIn may have limited visibility compared to paid job postings, as they will not be promoted in job search results or sponsored updates. However, they can still be a useful tool for reaching potential candidates within your network and attracting applicants who are actively searching for new opportunities.
Cost of Promoted Jobs Posting on LinkedIn
Promoted job postings on LinkedIn, also known as Sponsored Jobs, are a way for employers to increase the visibility of their job listings by paying to feature them more prominently in search results and other locations across the platform. This can help attract more qualified candidates and fill open positions faster.
Here’s how the promoted job posting feature works on LinkedIn:
- Create a job posting: Employers first need to create a job posting on LinkedIn, providing details about the position, including the job title, description, location, and other relevant information.
- Sponsor the job: Once the job posting is created, employers can choose to sponsor it by setting a daily budget. The daily budget determines how much an employer is willing to pay per day to promote their job posting.
- Set targeting preferences: Employers can set targeting preferences for their sponsored jobs to reach specific demographics or professionals with certain skills and experience levels.
- Pay-per-click model: LinkedIn uses a pay-per-click (PPC) model for sponsored jobs, meaning employers only pay when a user clicks on their job posting. The cost per click (CPC) depends on the daily budget and competition from other sponsored jobs targeting similar candidates.
- Monitor performance: Employers can track the performance of their sponsored jobs through the LinkedIn Campaign Manager, which provides insights into the number of impressions, clicks, and applicants received.
The cost of posting jobs on LinkedIn varies based on factors like the daily budget, competition, and targeting preferences. Generally, the more you’re willing to spend, the higher your job will appear in search results and the more visibility it will receive. There is no fixed cost for posting jobs on LinkedIn, as the pricing is based on a bidding system. It’s essential to monitor the performance of your sponsored job and adjust your budget accordingly to ensure you’re getting the desired results.
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Whereas, the average cost per click can range from a few dollars to more than $10 per click, depending on the competition for the job and the targeting criteria.
Overall, Promoted Jobs can be a useful tool to increase the visibility of your job posting and attract more qualified candidates, but it is important to monitor your budget and bidding strategy to ensure that you are getting a good return on investment.
When To Pay for a Promoted Job Post on LinkedIn
It is best to pay for a promoted job post on LinkedIn when:
- You want to reach a larger audience: Promoted job posts are prioritized in search results and can reach more candidates than a regular job post.
- You have a hard-to-fill position: If you are looking for candidates with specific skills or experience, promoting your job post can help attract more qualified applicants.
- You want to speed up the hiring process: Promoting your job post can increase the number of applicants, allowing you to find the right candidate faster.
- You want to build your employer brand: A promoted job post can help showcase your company culture and values, making it more attractive to potential candidates.
- You are launching a new office or expanding your team: If you need to hire multiple people quickly, promoting your job post can help attract more applicants.
- You are in a competitive industry: If you are competing with other companies for top talent, promoting your job post can help set your company apart and attract more qualified candidates.
- You want to target passive candidates: Promoted job posts can reach candidates who may not be actively searching for a new job but could be interested in your opportunity.
- You have a budget allocated for recruitment advertising: If you have a budget set aside for recruitment advertising, investing in a promoted job post can be an effective way to use those funds.
In summary, consider paying for a promoted job post on LinkedIn when you want to increase visibility, reach more qualified candidates, and speed up the hiring process.
The Benefits of Posting Jobs on LinkedIn
There are many benefits to posting jobs on LinkedIn:
For one, LinkedIn has over 760 million members worldwide, and many of them use the platform to search for job opportunities. This means that when you post a job on LinkedIn, you have the potential to reach a large number of people, including passive job seekers who may not be actively searching for a job but are open to new opportunities.
LinkedIn allows you to target your job postings to specific audiences based on factors such as job title, location, and skills. This can help you reach the most qualified candidates for your open position.
LinkedIn job postings can also help promote your company as an employer of choice. By highlighting your company culture and values in your job posting, you can attract candidates who align with your company’s mission and values.
LinkedIn offers tools for managing job applications and communicating with candidates. This can help streamline the hiring process and make it easier to track candidates’ progress through the hiring pipeline.
Posting a job on LinkedIn can also help you build relationships with potential candidates, even if they are not the right fit for the current position. This can help you build a talent pipeline for future hiring needs.
The Drawbacks of Posting Jobs on LinkedIn
There are a few drawbacks to posting jobs on LinkedIn. The first is that it can be expensive. LinkedIn charges a fee for every job posting, and the fees can add up quickly if you’re posting multiple jobs.
Another drawback is that LinkedIn is a very large site, and it can be difficult to stand out from the crowd. There are millions of users on LinkedIn, and your job posting could get lost in the shuffle.
Plus, LinkedIn is not always the best platform for reaching active job seekers. Many people use LinkedIn primarily for networking, rather than job hunting. So, while you may reach some potential candidates by posting on LinkedIn, you’re likely to reach more active job seekers by using other job boards or websites.
Tips for Posting Jobs on LinkedIn
- When creating a job posting on LinkedIn, be sure to include as many details as possible about the position.
- Use keywords in your job posting that will help attract the right candidates.
- Be clear about what you are looking for in a candidate and what the qualifications for the position are.
- Include a link to your company website or careers page in your job posting.
- Use attractive visuals in your job posting, such as photos or videos, to make it more engaging.
- Make sure your job posting is targeted to the right audience by using LinkedIn’s targeting options.
- Promote your job posting on other channels, such as social media or your company website, to reach even more candidates.
Faqs For Cost of Posting Jobs on Linkedin
How To Monitor the Cost of Your Promoted Job Post
To monitor the cost of your Promoted Job post(s) on LinkedIn, you can follow these steps:
- Log in to your LinkedIn account and navigate to the Campaign Manager dashboard.
- Click on the “Account Assets” tab and select “Jobs” from the drop-down menu.
- Find the job you want to monitor and click on the “Promoted” tab to view the performance of your Promoted Job post.
- Review the performance metrics, including impressions, clicks, applies, and the cost per click (CPC).
- Use the performance metrics to adjust your bidding strategy and budget. For example, if you are getting a lot of clicks but not many applies, you may need to adjust your targeting criteria or improve the job posting itself to better appeal to your target audience.
- Use the performance metrics to calculate your return on investment (ROI) and determine whether the Promoted Job post is worth the investment.
- If you need to make changes to your bidding strategy or budget, you can do so from the Campaign Manager dashboard.
By monitoring the performance of your Promoted Job post on LinkedIn, you can ensure that you are getting the most value for your investment and make adjustments as needed to optimize your results.
When Will I Be Charged for a Promoted Job Post?
You will be charged for a Promoted Job post on LinkedIn when a user clicks on your job posting. LinkedIn operates on a cost-per-click (CPC) model, which means you only pay when someone clicks on your job posting.
When you set up your Promoted Job post, you will set a daily budget and bid on a cost-per-click basis. LinkedIn will automatically adjust your bid to ensure that your job posting is competitive with other advertisers and will show your job posting to relevant users based on targeting criteria such as job function, seniority level, and location.
Once your Promoted Job post is live, LinkedIn will start charging you for clicks on your job posting. The cost per click will vary depending on factors such as the competition for the job title and targeting criteria, as well as the quality and relevance of your job posting.
LinkedIn will send you an invoice at the end of the billing cycle, which is typically monthly. The invoice will include a breakdown of your Promoted Job post-performance, including the number of clicks, applies, and cost per click. You can also monitor your Promoted Job post performance in real-time from the Campaign Manager dashboard.
How LinkedIn Calculates the Cost-Per-Click
LinkedIn uses an auction-based system to determine the cost-per-click (CPC) for Promoted Job posts. When you set up your Promoted Job post, you will enter a bid for how much you are willing to pay for a click on your job posting. This bid is known as your maximum cost-per-click.
When a user performs a search on LinkedIn or browses their newsfeed, LinkedIn will determine which Promoted Job postings to show based on factors such as the user’s job function, seniority level, and location. LinkedIn will then hold an auction among advertisers who are targeting the same audience.
During the auction, LinkedIn will compare the bids from each advertiser and determine which job posting to show based on the bid and other factors such as relevance and quality. The winning advertiser will pay a price equal to the second-highest bid in the auction, up to their maximum cost-per-click.
For example, if your maximum cost-per-click bid is $5 and the second-highest bid in the auction is $4, you will pay $4 per click if a user clicks on your job posting. If the second-highest bid in the auction is $6, you will pay $5 per click, which is one cent more than the second-highest bid.
LinkedIn’s algorithm also takes into account the quality and relevance of your job posting when determining which job postings to show and how much to charge per click. If your job posting is highly relevant to the user’s search and receives a high click-through rate (CTR), LinkedIn may charge you a lower CPC than a less relevant job posting with a lower CTR.
Overall, LinkedIn’s auction-based system ensures that the most relevant and high-quality job postings are shown to users and that advertisers pay a fair price based on the competition for the audience and the quality of their job posting.
Conclusion: Cost of Posting Jobs on Linkedin
After reading this article, you should have a clear understanding of the cost of posting jobs on LinkedIn. While the cost may seem high, the benefits of posting on LinkedIn far outweigh the drawbacks. With over 500 million members worldwide, LinkedIn is one of the most popular social networking sites available. By posting your job on LinkedIn, you will be able to reach a large number of potential candidates. You can also use LinkedIn to screen candidates and find out more about their qualifications. However, you should keep in mind that LinkedIn is a public site, so you will need to be careful about what information you include in your job postings. If you have any questions about posting jobs on LinkedIn, please feel free to contact us.