In Meta’s latest quarterly report, the social media giant Facebook has reached a monumental milestone, surpassing 3 billion monthly active users. Despite facing declines in popularity among younger demographics, Facebook remains a dominant force in the social media landscape. When considering Meta’s entire family of apps, including WhatsApp, Instagram, Messenger, and the newly introduced Threads, the combined monthly active user count reaches an astonishing 3.88 billion, representing almost half of the world’s population.
While hitting such milestones is noteworthy, the focus for Meta and its investors lies in the continued growth of daily active users. This crucial metric shows a positive trajectory for Facebook, with 2.064 billion daily active users, up from 2.037 billion in the previous quarter. This growth comes as a relief, especially after Facebook experienced a decline in daily active users during the final quarter of 2021.
One significant contributor to this recent growth could be Reels, Meta’s TikTok-inspired feature that the company has heavily promoted across Instagram and Facebook. Meta CEO Mark Zuckerberg revealed that Reels receive a staggering 200 billion plays per day across the app family, indicating its popularity among users.
The newly launched text-based social platform, Threads, which is closely linked with Instagram, is also gaining traction. According to Zuckerberg, Threads has shown unprecedented growth, exceeding expectations. The platform achieved a remarkable 100 million users within just five days of its launch. While not all of these users are expected to become dedicated Threads posters, the fact that “10s of millions of people come back daily,” as Zuckerberg mentioned, is a testament to its promising potential.
With this optimistic outlook and a robust roadmap ahead, Zuckerberg expressed enthusiasm for the company’s future. Despite previous concerns about revenue declines, the recent growth in daily active users and the success of new features and platforms offer a brighter outlook for Meta.
As Meta continues to explore innovative ways to engage its massive user base and attract new users, the company’s diversified portfolio of apps and services remains a driving force behind its success. The challenge now lies in sustaining this momentum and leveraging it to maintain its status as a global leader in the ever-evolving world of social media.