In a bid to revolutionize news production and provide a helping hand to journalists, Google is currently testing an innovative generative Artificial Intelligence (AI) tool known internally as “Genesis.” This tool, designed to assist journalists and editors, has already been presented to influential media executives, including those from The New York Times, The Washington Post, and The Wall Street Journal.
Genesis is a remarkable AI innovation capable of gathering pertinent information, including real-time events, and functioning as a personal assistant for news professionals. It is a significant step toward developing responsible technology in the era of generative artificial intelligence, with a specific focus on guiding the publishing industry to navigate potential pitfalls.
While Google has officially acknowledged its collaboration with news publishers, particularly smaller entities, it remains in the early stages of exploring the possibilities of this endeavor, as stated by spokesperson Jenn Crider. The primary goal is to provide journalists with valuable tools to enhance their work. The tool’s potential has already been showcased to executives from prominent media organizations such as The New York Times, The Washington Post, and News Corp, the owner of The Wall Street Journal.
It is noteworthy that publishers and content creators have long voiced concerns about companies like Google and their utilization of generative AI solutions to train their systems, often without compensation. Genesis appears to be Google’s response to these concerns, with a commitment to fostering collaboration and responsible technology development within the news industry.
As Genesis continues to undergo testing and development, it could potentially transform the way journalists and editors work, offering new capabilities and insights to enhance the quality and efficiency of news production.