The line between static visuals and dynamic multimedia continues to blur as Instagram announces an innovative feature that lets users add music to their photo carousels, creating a unique way to express their musical preferences. Partnering with pop sensation Olivia Rodrigo, Instagram showcased this new capability through a photo carousel coupled with her latest single “bad idea right?”
This recent addition to Instagram’s repertoire comes on the heels of another music-related introduction in June, where the platform enabled users to share snippets of the songs they were listening to using Instagram Notes.
But that’s not all – Instagram is unveiling an enhanced collaboration function, allowing even more individuals to collaborate on posts or Reels. The platform now permits users to invite up to three friends as co-authors, significantly expanding the creative possibilities for collaborative content. Furthermore, these co-authored posts or Reels will be presented to each collaborator’s audience, multiplying the potential reach.
This collaborative feature, aptly named “Collabs,” was initially introduced in 2021 following a successful limited global trial. With its expansion, Instagram aims to foster more collective creativity and engagement within its vibrant user community.
In tandem with these updates, Instagram has also given a makeover to its “Add Yours” sticker feature, originally launched in 2021. Now, when users interact with this sticker, they will be prompted to participate in a challenge or hashtag. Creators can utilize this enhancement to highlight standout Reels from their fans, adding a new layer of interactivity to the platform.
The process is straightforward: creators can select up to 10 Reels associated with a specific sticker, allowing fans’ creations to shine. These chosen Reels will be identified with a special “Creator pick” tag, catching the attention of users who tap on the creator’s “Add Yours” sticker. Additionally, Instagram users whose Reels are selected by creators will receive notifications, contributing to a sense of community and recognition.
As Instagram continuously evolves and adapts, it is apparent that the platform is actively exploring ways to redefine the user experience. With Reels hitting an impressive 200 billion daily plays and achieving a revenue run rate surpassing $10 billion, Instagram is clearly tapping into the potential of multimedia engagement. While Instagram remains committed to its visual heritage, its ventures into multimedia integration, including music and collaboration, showcase a willingness to embrace innovative possibilities in a rapidly evolving digital landscape.