Instagram has stepped up its efforts to compete with TikTok by introducing new updates to its Reels templates, aiming to make it easier for users to create engaging short-form videos. The social media giant’s latest move comes as it continues to vie for the attention of the ever-growing short video content market.
The focal point of the update is the introduction of a “Template Browser,” a feature that allows users to explore various templates organized by categories. This empowers creators to find the perfect template for their content, based on what’s recommended and trending. Additionally, users can easily access templates or audio they’ve saved, making the creative process even more convenient.
To access the Template Browser, users can tap the “Create” button from the home page and then select the “Reel” option. Afterward, they need to tap on the images in the lower left corner of the screen to open their camera gallery, followed by tapping on “Templates.” Alternatively, the Template Browser can also be found through the Reels Tab by tapping on the camera icon and then selecting “Templates.”
Once users find a template they like while browsing Reels, they can tap the “Use Template” button to start creating their content. Moreover, they can explore how others have utilized the same templates by tapping on the “Template by” button in the Reel. This will direct them to a page showcasing examples of how people have creatively used the template. This concept of showcasing templates and effects has been successfully implemented by TikTok as well.
Instagram has also improved the creation and editing experience for templates. Now, when users create a Reel from a template, the audio, number of clips, duration of the clips, and AR effects will be automatically added. In the coming weeks, Instagram plans to take this a step further by automatically adding text and transitions that were used in the original Reel. The goal is to make the template feature more customizable, allowing users to add or remove clips, adjust clip timing, and edit any preloaded elements according to their preferences.
The new updates are aimed at streamlining the creative process and empowering users to join trends or express their creativity effortlessly with Reels templates. Instagram emphasized its commitment to continuously enhancing the Reels experience, with a focus on making content creation and sharing on the platform more enjoyable and accessible.
These new features follow Instagram’s recent move to allow users to download Reels posted by others, enabling them to share those videos outside the app. By tapping on the share icon and selecting the Download option, users can save Reels to their devices, much like TikTok has offered for years. This functionality has been well-received by users, allowing them to share engaging short videos beyond the Instagram platform.
As Instagram and TikTok continue to innovate and expand their offerings, the short-form video space remains highly competitive. Both platforms are striving to attract and retain creators and users alike, leading to a dynamic and exciting landscape of short video content creation and consumption.