LinkedIn, the world’s leading professional networking platform, offers powerful advertising options for businesses and marketers to reach their target audience. To ensure the effectiveness and visual appeal of your LinkedIn ads, it’s crucial to understand the recommended ad sizes for different advertising formats. In this comprehensive guide, we will explore the various types of LinkedIn advertising sizes and provide you with the essential information on ad sizes to help you create compelling and impactful campaigns.
LinkedIn Advertising Size Options for Sponsored Content Ads:
Sponsored Content ads appear in users’ LinkedIn feeds and can include images, videos, and carousel formats.
Image Ads:
LinkedIn offers advertisers various size options for image ads to create visually appealing and engaging campaigns.
Recommended size: 1200 x 627 pixels (1.91:1 aspect ratio).
Minimum size: 400 x 400 pixels.
Maximum file size: 5 MB.
Supported formats: JPEG, PNG, static GIF, and BMP are all acceptable image formats.
By using the recommended image size for sponsored content, you can ensure that your ad appears seamlessly in the LinkedIn feed and catches the eye of your target audience.
LinkedIn Advertising Size Options for Video Ads
Video ads are a powerful way to engage your audience and convey your message effectively. Whether you’re showcasing a product demo, sharing customer testimonials, or telling a brand story, video ads can help you make a lasting impression. To create impactful video ads on LinkedIn, it’s important to use the correct video size. Here are the recommended specifications for video ads on LinkedIn:
- Video size: 360p (480 x 360 pixels) to 1080p (1920 x 1080 pixels)
- Aspect ratio: 16:9 or 1:1
- File size: Up to 200 MB
- File format: MP4
By using the recommended video size for video ads, you can ensure that your ad appears seamlessly on both desktop and mobile devices. Remember to keep your videos concise and engaging, and use captions or subtitles to make your content accessible to all users.
Carousel Ads
Carousel ads can show off many photos or videos in a single ad unit using an aesthetically appealing arrangement. This format is perfect for telling a story or highlighting different aspects of your product or service. To create effective carousel ads, it’s important to use the correct image and video sizes. Here are the recommended specifications for carousel ads on LinkedIn:
- Image size:1080 x 1080 pixels
- Aspect ratio: 1:1
- File size: Up to 5 MB
- File format: PNG, JPEG, or GIF
- Video size: 1080 x 1080 pixels
- Aspect ratio: 1:1
- File size: Up to 200 MB
- File format: MP4
By using the recommended image and video sizes for carousel ads, you can create visually captivating ads that tell a story and capture your audience’s attention. Remember to choose high-quality images and videos that are relevant to your ad and use compelling copy to drive engagement.
LinkedIn advertising Size Options for Text Ads
Text ads on LinkedIn are a simple yet effective way to reach your target audience. They appear in the right-hand column of the LinkedIn desktop interface and can help you drive traffic to your website or generate leads. While text ads don’t require images, it’s still important to follow the recommended character limits to ensure that your ad is displayed correctly. Here are the specifications for text ads on LinkedIn:
- Headline: Up to 25 characters
- Description: Up to 75 characters
- Destination URL: Up to 255 characters
By keeping your text ads concise and to the point, you can grab your audience’s attention and encourage them to take action. Use compelling headlines and clear, concise descriptions to convey your message effectively.
LinkedIn Advertising Size Options for Message Ads:
Message ads are delivered directly to users’ LinkedIn inboxes and offer a personalized approach to engaging with your target audience. When it comes to message ads on LinkedIn, advertisers have specific size options to consider for optimal visual presentation.
Image Ads:
For image ads within message ads:
Recommended size: 300 x 250 pixels. (It is essential to ensure that your images fit within this dimension to maintain clarity and readability.)
Maximum file size: 5 MB.
Supported formats: JPEG, PNG, and GIF (static).
By adhering to these size guidelines, you can ensure that your message ads are visually appealing and effectively convey your message to the targeted recipients. Creating eye-catching and well-designed image ads that align with these specifications will help you make a strong impression and drive engagement with your audience on LinkedIn.
LinkedIn Advertising Size Options for Spotlight Ads:
LinkedIn offers specific size options for spotlight ads, which are displayed prominently on the right-hand side of the LinkedIn desktop interface. To ensure optimal visual presentation and capture users’ attention, advertisers should consider the recommended size for spotlight ads, which is
Recommended size: 300 x 250 pixels.
Maximum file size: 2 MB.
Supported formats: JPEG, PNG, and GIF (static).
By utilizing these size options effectively, you can create visually appealing spotlight ads that stand out and effectively communicate your message to your target audience. Grab the attention of LinkedIn users and drive engagement with your spotlight ads by following these recommended size guidelines.
Dynamic Ads:
LinkedIn provides various size options for dynamic ads, which allow advertisers to create personalized ad experiences based on LinkedIn member profile data.
Follower Ads:
For follower ads within dynamic ads,
Recommended image size: 300 x 250 pixels.
Maximum file size: 2 MB.
Supported formats: JPEG, PNG, and GIF (static).
Spotlight Ads:
Recommended image size: 100 x 100 pixels.
Maximum file size: 2 MB.
Supported formats: JPEG, PNG, and GIF (static).
Job Ads:
Furthermore, for job ads within dynamic ads,
Recommended image size: 100 x 100 pixels.
Maximum file size: 2 MB.
Supported formats: JPEG, PNG, and GIF (static).
It’s important to note that LinkedIn regularly updates its advertising specifications, so it’s recommended to refer to LinkedIn’s official documentation for the most up-to-date information.
Tips for Optimizing LinkedIn Advertising:
- Use high-quality images and videos that align with your brand and attract attention.
- Ensure that your ads meet the recommended dimensions to prevent cropping or distortion.
- Experiment with different ad formats and sizes to identify what resonates best with your target audience.
- Consistently use your brand colors, fonts, and messaging to create a cohesive brand experience.
- As a significant portion of LinkedIn users access the platform via mobile devices, ensure that your ads are optimized for mobile viewing.
Conclusion: LinkedIn Advertising Sizes
Understanding the various ad sizes and specifications for LinkedIn advertising is crucial for creating visually appealing and effective ad campaigns. By aligning your content with the recommended dimensions and formats, you can ensure that your ads are displayed correctly and capture the attention of your target audience. Remember to stay updated with any changes to LinkedIn’s advertising specifications and regularly evaluate and optimize your campaigns for maximum impact. Utilize this comprehensive guide to optimize your LinkedIn advertising sizes and achieve your marketing objectives on the world’s premier professional networking platform.
FaqsfeedTeam
