Comprehensive Guide to All Types of LinkedIn Video Specifications

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Comprehensive Guide to All Types of LinkedIn Video Specifications

LinkedIn has emerged as a powerful platform for professionals and businesses to connect, engage, and share knowledge. With the growing popularity of video content, LinkedIn has embraced the trend and provided users with the ability to upload and share videos. To make the most of this feature, it is essential to understand the various LinkedIn video specifications. In this comprehensive guide, we will explore the specifications for all types of LinkedIn videos, enabling you to create engaging and impactful visual content on the platform.

LinkedIn Video Specifications for Pages

Video Length and Size:

Length: Videos for LinkedIn Pages can be up to 30 minutes long.
Size: The maximum file size for videos is 5 GB.
Video Format:
Format: MP4.
Codec: H.264.
Aspect Ratios: LinkedIn supports both vertical and horizontal videos.
Vertical (portrait) videos: 9:16 to 16:9 aspect ratio.
Horizontal (landscape) videos: 16:9 to 1:2.4 aspect ratio.

Video Recommended Resolution:

Vertical videos: 256 x 144 pixels to 1920 x 1080 pixels.
Horizontal videos: 640 x 360 pixels to 1920 x 1080 pixels.
LinkedIn will display videos at different resolutions depending on the viewer’s device and screen size.

Video Thumbnail:

Thumbnails: LinkedIn automatically generates a thumbnail for your video based on the video’s first frame. You can also upload a custom thumbnail before publishing your video.

LinkedIn Video Specifications for Career Pages

Video Length and Size:

Length: Videos for LinkedIn Career Pages can be up to 10 minutes long.
Size: The maximum file size for videos is 5 GB.
Video Format:
Format: MP4.
Codec: H.264.
Aspect Ratios: LinkedIn supports both vertical and horizontal videos.
Vertical (portrait) videos: 9:16 to 16:9 aspect ratio.
Horizontal (landscape) videos: 16:9 to 1:2.4 aspect ratio.

Video Resolution:

Vertical videos: 256 x 144 pixels to 1920 x 1080 pixels.
Horizontal videos: 640 x 360 pixels to 1920 x 1080 pixels.
LinkedIn will display videos at different resolutions depending on the viewer’s device and screen size.

LinkedIn Video Specifications For Native LinkedIn Videos:

Native LinkedIn videos are uploaded directly to the platform, allowing users to share their expertise and insights with their professional network.

Video Length and Size:

Length: Native LinkedIn videos can be up to 30 minutes long.
Size: The maximum file size for native LinkedIn videos is 5 GB.
Video Format:

Format: MP4.
Codec: H.264.
Aspect Ratios: LinkedIn supports both vertical and horizontal videos.
Vertical (portrait) videos: 9:16 to 16:9 aspect ratio.
Horizontal (landscape) videos: 16:9 to 1:2.4 aspect ratio.

Video Recommended Resolution:

Vertical videos: 256 x 144 pixels to 1920 x 1080 pixels.
Horizontal videos: 640 x 360 pixels to 1920 x 1080 pixels.
LinkedIn will display videos at different resolutions depending on the viewer’s device and screen size.

LinkedIn Video Specifications For LinkedIn Live:

LinkedIn Live allows users to broadcast live video content to their professional network in real-time, fostering engagement and interaction.

Video Length and Size:

Length: LinkedIn Live videos can be streamed for up to 4 hours.
Size: The maximum file size for LinkedIn Live videos is 7.5 GB.
Video Format:

Format: RTMP (Real-Time Messaging Protocol) with H.264 video codec and AAC audio codec.
Video Resolution:

Recommended resolutions:

Vertical videos: 720p (1280 x 720 pixels).
Horizontal videos: 1080p (1920 x 1080 pixels).

LinkedIn Video Ads:

LinkedIn Video Ads allow businesses to promote their products, services, or brand through video content on the platform.

Video Length and Size:

Length: Video ads on LinkedIn can be up to 30 minutes long.
Size: The maximum file size for video ads is 200 MB.
Video Format:

Format: MP4.
Codec: H.264.
Aspect Ratios: LinkedIn supports both vertical and horizontal videos.
Vertical (portrait) videos: 9:16 to 1.9:1 aspect ratio.
Horizontal (landscape) videos: 16:9 to 1.9:1 aspect ratio.

Video Recommended Resolution:

Vertical videos: 1080 x 1920 pixels.
Horizontal videos: 1920 x 1080 pixels.

Best Practices for LinkedIn Video Content on Pages and Career Pages

Craft Engaging Stories: Tell compelling stories that align with your brand identity and resonate with your target audience. Highlight your company values, culture, and mission to create an emotional connection.

Showcase Company Culture: Use videos to provide a glimpse into your company’s culture and work environment. Feature employee testimonials, office tours, or team activities to give potential candidates an inside look at your organization.

Highlight Career Opportunities: Create videos that showcase career opportunities within your company. Share success stories of employees, describe job roles and responsibilities, and outline the benefits of working with your organization.

Emphasize Employee Perspectives: Feature employee spotlights or interviews to provide authentic perspectives on working at your company. This humanizes your brand and gives potential candidates insights into the employee experience.

Use Clear and Engaging CTAs: Include clear call-to-action (CTA) prompts in your videos, directing viewers to take the desired action, such as visiting your website, exploring job openings, or contacting your HR department.

Optimize for Mobile Viewing: Given the prevalence of mobile usage, ensure that your videos are mobile-friendly. Optimize the video format, subtitles, and visuals for smaller screens to provide a seamless viewing experience.

Include Captions and Subtitles: Adding captions or subtitles to your videos makes them more accessible and ensures that viewers can engage with your content, even in sound-sensitive environments. Use accurate captions to improve comprehension.

Promote and Share: Once you’ve uploaded your videos to your LinkedIn Pages and Career Pages, promote them across other social media channels, newsletters, and company websites. Expand your audience by increasing your reach.

Best Practices for LinkedIn Video Content

Capture Attention Early: Start your video with a compelling hook to grab the attention of viewers within the first few seconds. Engage them with a thought-provoking question, intriguing statement, or visually captivating imagery.

Keep it Concise: While LinkedIn allows longer video durations, it’s important to remember that attention spans are often limited. Aim to deliver your message concisely and effectively, ensuring that the video length aligns with the content’s purpose.

Provide Value: Offer valuable insights, tips, or industry knowledge that your audience will find beneficial. Address common challenges, share success stories, or provide actionable advice to establish yourself as an expert in your field.

Show Authenticity: Be yourself and showcase your personality in your videos. Authenticity strikes a chord with viewers and fosters a sincere bond. Share personal anecdotes, experiences, or behind-the-scenes glimpses to create a relatable and engaging video.

Optimize for Mobile Viewing: As LinkedIn is often accessed on mobile devices, optimize your videos for mobile viewing. Ensure that your content is easily viewable on smaller screens and that any text or graphics are legible.

Utilize Captions: Adding captions or subtitles to your videos improves accessibility and enables viewers to engage with your content even in sound-sensitive environments. Use accurate captions to enhance understanding and engagement.

Incorporate Call-to-Action (CTA): Encourage viewers to take action after watching your video. Whether it’s visiting your website, subscribing to your channel, or engaging in a conversation, include a clear and compelling CTA to drive desired outcomes.

Promote and Share: Once you’ve uploaded your video on LinkedIn, promote it across your other social media channels, website, or email newsletters. Cross-promotion can help extend the reach of your content and attract a wider audience.

Conclusion: LinkedIn Video Specifications

LinkedIn provides various video options to help professionals and businesses leverage the power of visual content. By understanding the Linkedin video specifications for native LinkedIn videos, LinkedIn Live, and LinkedIn Video Ads, Videos for pages, you can create engaging and impactful videos that resonate with your audience. Follow best practices, such as optimizing for mobile, including clear CTAs, and adding subtitles or captions, to enhance the effectiveness of your LinkedIn videos. Embrace the power of video content on LinkedIn and unlock new opportunities to connect, engage, and build your professional network.

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