In a bold move that merges the realms of streaming and short-form videos, Peacock, the streaming service under the umbrella of parent company NBCUniversal, is embarking on a groundbreaking promotion strategy. Taking a page from the playbook of the popular social media platform TikTok, Peacock is set to release the first episode of “Killing It” Season 2 on TikTok, providing viewers with an exciting sneak peek into the show’s riveting narrative.
Breaking the Mold: Full Episodes on TikTok
Traditionally, streaming services have primarily relied on their own platforms to deliver content to their audiences. However, Peacock’s latest approach has taken a different trajectory, pushing the boundaries of content promotion. The first episode of “Killing It” Season 2 will be divided into five bite-sized parts, each lasting between three to eight minutes, and made available on Peacock’s TikTok account. This strategic move aims to capitalize on TikTok’s immense user base and the trend of short, engaging video content that has captured the attention of millions worldwide.
Peacock’s decision to explore this innovative promotion strategy comes at an intriguing juncture. The entertainment industry is currently grappling with the impact of the SAG/WGA strike, causing disruptions in the production of various series and films. The inability of stars to fully engage with fans through traditional promotional avenues has paved the way for alternative approaches, such as leveraging platforms like TikTok.
The Allure of TikTok’s Platform
TikTok has emerged as a cultural phenomenon, captivating the younger generation with its short, creative, and highly shareable videos. By utilizing TikTok’s dynamic format, Peacock is capitalizing on the app’s popularity to entice a new segment of viewers to engage with its content. Furthermore, the platform has witnessed a surge in users uploading full-length films and shows, creating a new form of content consumption that aligns with Peacock’s unique promotion endeavor.
Unveiling “Killing It”: A Glimpse into the Series
“Killing It” centers around the escapades of Craig Foster, portrayed by the talented actor Craig Robinson of “The Office” fame. Foster, a bank security guard with aspirations of entrepreneurship, embarks on an unexpected journey into the world of state-sponsored python hunting after an encounter with an Uber driver named Jillian (Claudia O’Doherty). This intriguing premise sets the stage for a series filled with comedic twists, wild adventures, and unconventional aspirations.
A Multifaceted Approach: YouTube and Beyond
Peacock’s strategic thinking extends beyond TikTok. As part of a broader promotional strategy, the first three episodes of “Killing It” Season 2 are also available on YouTube, in a move reminiscent of rival streaming platforms. Paramount+ had previously adopted a similar approach, successfully drawing viewers to their content through YouTube.
A Glimpse into the Wild: What’s in Store
As the countdown to August 17th, the premiere date of the eight-episode second season of “Killing It,” begins, viewers are eagerly anticipating the continuation of Craig Foster’s snake-hunting escapades and entrepreneurial endeavors. With a blend of humor, suspense, and unexpected challenges, “Killing It” promises to offer a unique viewing experience that leaves audiences hooked.
In a time when the entertainment landscape is marked by disruptions and innovations, Peacock’s decision to explore TikTok as a promotional platform underscores the dynamic and ever-evolving nature of content consumption. As fans prepare to dive into the world of “Killing It,” Peacock’s strategy serves as a testament to the power of creative thinking and the ability to capture attention in new and exciting ways.