In a surprising move, Twitter has bid farewell to its iconic bird logo and embraced the letter ‘X’ as its fresh, official emblem. This logo transformation comes after an announcement from Elon Musk, Twitter’s prominent figurehead, who revealed the change over the weekend. Users can already witness the new logo in action on the website.
Interestingly, Musk mentioned that x.com now redirects to twitter.com, indicating a significant symbolic shift for the platform. However, he referred to the new logo as an “interim” one, suggesting that there might be further logo modifications in the pipeline.
But the transformation doesn’t end with the logo alone. Musk hinted at more radical changes, stating that Twitter will eventually distance itself from its current brand and phase out all references to birds.
In tune with Musk’s announcement, he has already updated his profile picture to display the new Twitter ‘X’ logo. In a notable move, the official Twitter account, @Twitter, has also adopted the ‘X’ logo as its new identifier.
Musk playfully suggested referring to individual tweets as “X’s,” sparking curiosity about what other linguistic changes might follow. Meanwhile, Twitter’s CEO, Linda Yaccarino, expressed that while Twitter revolutionized the way people communicate, ‘X’ is set to take things further by incorporating features centered around audio, video, messaging, payment/banking, and establishing itself as a global marketplace for ideas, goods, services, and opportunities. The magnitude of these proposed changes has left the public intrigued and curious about what lies ahead.
Elon Musk’s affinity for the letter ‘X’ is well-documented, with multiple ventures bearing the mark. The roots of this fascination can be traced back to X.com, founded by Musk in 1997, which later evolved into the widely-used platform PayPal. Additionally, Musk’s space exploration company SpaceX boasts the ‘X’ logo, and more recently, his AI venture, X.ai, continues the trend. In April, Twitter underwent a legal name change, transitioning from “Twitter Inc.” to “X Corp,” setting the stage for this recent brand makeover.
This is not the first time Musk has toyed with Twitter’s logo. Earlier this year, he briefly replaced the bird logo with the famous Doge meme. Those wishing to restore the beloved bird logo can use a developer-made extension that previously served to avoid the doge logo, which now works for the new ‘X’ logo as well.
Interestingly, Twitter did not initially feature its renowned bird logo during its early years. It was only in 2010 that the company officially adopted “Larry the bird” as its emblem, named in homage to the legendary Boston Celtics basketball player, Larry Bird.
The brand overhaul from Twitter comes in the aftermath of Musk’s response to a user, revealing that the platform still faces “negative cash flow” due to a “~50% drop in advertising revenue plus heavy debt load.” This tumultuous financial situation appears to have played a role in the platform’s decision to reimagine its brand identity, seeking new avenues for growth and potential revenue streams.
With the ‘X’ logo now taking center stage, Twitter is poised to enter a new era of transformation, opening doors to possibilities that could reshape the platform and redefine its place in the ever-evolving digital landscape.